In the world of real estate, opportunity often knocks softly. Homeowners attempting to sell their properties without an agent—the FSBO sellers—represent a golden chance to showcase your expertise and build meaningful relationships. But forget the hard sell. To win over FSBO sellers, you must lead with value, not a pitch.
Here are five proven strategies to help you engage FSBO sellers and turn them into loyal clients.
When a homeowner is selling, they’re often buying, too. Instead of diving straight into why they should list with you, ask about their next purchase.
“I’m reaching out to see if you’re also looking to buy a home. I’d love to learn more about what you’re looking for and see how I can assist you in your next transaction.”
By focusing on their future, you’re not just an agent—you’re a partner in their journey. This approach builds trust and opens doors for collaboration.
FSBO sellers may believe they can handle the sale themselves, but most lack access to professional marketing tools. Here’s where you shine.
Offer to help optimize their listings with:
A little professional polish can make a huge difference—and position you as the expert they need.
Yes, you read that right. Offer to host an open house for their property. It’s a win-win.
Don’t stop there. Contact 100 nearby homeowners to boost attendance. After all, 13% of buyers purchase in the same neighborhood. If a sale happens, everyone wins.
Smartphone photos are the FSBO seller’s Achilles’ heel. Offer professional photography or virtual tours to make their property pop.
High-quality visuals aren’t just pretty—they attract more buyers and give the listing a competitive edge. Show them what’s possible, and they’ll see the value you bring.
The first conversation isn’t the last. Keep the communication flowing with timely, valuable updates.
Use tools like the automated text & email campaigns provided in iHomefinder Max to educate them with helpful information, such as:
When they’re ready for professional help, you’ll be the first name they remember.
Engaging FSBO sellers isn’t about convincing them to give up. It’s about offering value, building trust, and becoming the go-to expert they turn to when they’re ready for professional help.
Lead with service, follow up with expertise, and watch as opportunities unfold.
Discover how Max will transform your real estate business – sign up for a demo today.
Our Support Center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account.
Send us your questions, we’re here to help!
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With a Squarespace website, it's easy to build and manage your…
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Wix is a popular website platform that allows you to quickly…
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Brokers with agent teams love our Broker plans for their brokerage…
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Home service contracts, also referred to as home warranties in…
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Because agents often have niche markets they focus on, our accounts…
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You may have heard you should be using videos in your online…
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Most successful businesses rely on website traffic from a variety…
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Not everyone is lucky enough to have a front porch or side porch…
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With an iHomefinder account powering your real estate website,…
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In our recent article on increasing your business productivity,…
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Do you feel like you're losing ground in the battle against the…
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If you're using Optima Express, our IDX plugin for WordPress,…
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The rate for a 30-year fixed-rate mortgage dropped to a new all-time…
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Promoting your own listings on your site is certainly one of…
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Just like gutters and downspouts, your lead database needs maintenance…
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Your organic website traffic is one of the most important channels…
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There's a very important feature in every iHomefinder account…
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Buying a house sight unseen seems like a radical idea with real…
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After you have settled on a design for a real estate website,…
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Mortgage rates just dropped in the week ending August 6th to…
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All iHomefinder accounts include an option to display Featured…
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We're pleased to announce iHomefinder IDX products are now available…
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After shutdowns earlier this year, existing home sales have…
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We're excited to announce some brand new features are available…
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Consumers love using a map search when looking for properties…
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Marketing Automation is included with our Agent CRM plans to…
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If you’re like most people, you’re spending more time at…
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All iHomefinder account plans include our complete collection…
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Different signs from May and June continue to support the claim…
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Our recent webinar about iHomefinder account features explains…
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Now is the time to optimize your real estate website for online…
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Working from home productively can be challenging when everyone…
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We’re enhancing our products in response to the new challenges…
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Agents love using our Optima Leads mobile app to manage their…
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With virtual tours now recommended by the National Association…
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The idea of using Facebook Live for a real estate open house…
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Our April 14th webinar featured guest speaker and award-winning…
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With social distancing constraints, virtual tours and video tours…
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Buyers who have been on the sidelines waiting to make a move…
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Like every area of business, real estate is feeling the impact…
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Since most property showings and open houses have come to a halt…
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With more and more people presently practicing social distancing,…
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When weather cooperates, this time of year is always good for…
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Lots of agents wrestle with establishing a consistent workflow…
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Get the most value from your iHomefinder agent account! Our February…
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Does our last recession tell the story for what will happen to…
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Keeping track of appointments, call backs, emails, and other…
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Our latest agent solution with a real estate CRM launched in…
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One of the most important steps in launching a WordPress website…
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Have you heard the term "Internet of Things" and wondered what…
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Clients frequently ask us what percentage of new visitors they…
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Do you really need your own real estate agent website if you’re…
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Fannie Mae’s 2019 Home Purchase Sentiment Index (HPSI) increased…
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Postal code is a popular property search option but it can be…
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By partnering with iHomefinder through our Partner Program, web…
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On December 2, we announced an exciting new service for agents…
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In our article Real Estate Website Design With WordPress, we…
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Pocket listings are off-market listings which may never reach…
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It's time to put the power of a business app for real estate…
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What Is A CRM? CRM stands for customer relationship management…
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Appraisals are an important part of real estate transactions,…
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If you're like most agents, you don't have a lot of time to research…
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Millennials now number about 83M or over a quarter of the nation’s…
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If you're relying on your real estate newsletter and maybe some…
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The Control Panel provided with iHomefinder IDX accounts is the…
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Most real estate professionals are familiar with the concept…
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Immediate follow-up with every new lead is critical for your…
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This article provides everything you need to know about iHomefinder…
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So you’ve launched your IDX website with all kinds of property…
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If you're new to iHomefinder IDX and/or WordPress, this webinar…
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Most agents and brokers count on their real estate website to…
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Timing is key in business, especially in real estate. Home buyers…
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Your mobile assistant is here! Optima Leads, our app for iOS…
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Note: December 2018 data below are the most recent released by…
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Note: November 2018 data below are the most recent released by…
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There used to be a time when having lots of generic pages of…
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Note: October 2018 data below are the most recent released by…
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Timing is everything in real estate. Consumers expect prompt,…
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Note: September 2018 data below are the most recent released…
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You may already know MarketBoost automates website and email…
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We're very excited to announce new Zapier integrations! You can…
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The real estate industry is very complex and always evolving.…
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Premium Search provides an property search experience that…
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Updated June 2018 Technology-driven solutions are the…
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Updated for 2018 Social media can help your agent team generate…
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Customer relationship management (CRM) offers busy agents the…
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There is a lot of variation within the real estate industry,…
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As a real estate agent, you may have noticed that there never…
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There are many ways that customer relationship management (CRM)…
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A growing team is a clear sign of success. It means there are…
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Introduction to ONE iHomefinder ONE provides agent teams and…
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iHomefinder is now delivering CRM, IDX, and lead generation in…
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This fall we'll offer a new real estate CRM product with…
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Optima adds a wide range of property search options to your website…
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Optima transforms your website into a marketing machine with…
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You’ve likely been to the conventions, listened to webinars…
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What if you could introduce potential home buyers who live…
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You may have a powerful tool for closing more real estate…
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Online reviews help us decide where/what to eat, what to watch,…
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iHomefinder is currently in Beta on Zapier! What…
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Word of mouth is a critical component of your brokerage’s…
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Personalization is a key element of communication between real…
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As an agent or brokerage team, you need an effective online presence…
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James Kastner and his team of 4 other agents make up District…
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We don’t have to sell you on the importance of adding strong…
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Real estate agents are no longer the single, solitary gatekeepers…
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In 2005, Brian Barry, began working with Jason Crouch at…
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Are you looking for ways to boost lead capture on your site?…
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With MarketBoost enabled in your iHomefinder account, you…
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Lead generation is the life blood of your real estate business.…
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There is so much happening in the real estate market…
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Helping Brokers Scale Their Business Are you looking for…
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Generate more seller leads on your site by adding this simple…
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This beautiful new page design is now available for property…
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Email + Text You can now receive text messages when leads…
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MarketBoost…
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If you want to achieve online success with your real estate website,…
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The longer a sales agents remain with…
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How do you manage lead nurturing activities with all the direct…
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Introducing Becky Morris and Morris Raney Real Estate Becky…
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Share this Image On Your SitePlease include attribution…
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Find the IDX solution that will work best for your…
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Twitter for Real Estate agents Twitter is an important platform…
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To be successful, there are many things you can do in your real…
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Lead Generation and event tracking have never been so easy. The…
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We hope you can join us for our upcoming Learning Center Series…
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Have you opened a website on your cell phone and the only way…
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Creating a real estate website that offers a good customer experience…
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With access to the right data, you can maximize your ad…
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What if your site visitors could draw a map to see available…
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Encourage more lead registrations with Email Alert Popups!…
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Free eBook The real estate market is undergoing significant…
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One of the best ways to drive traffic to your site is by…
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Consumers now have many options for exploring real…
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Today’s home buying process is a lot different than it was…
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Social media has become an indispensable tool for modern real…
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We hope you can join us for our upcoming Learning Center Series…
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We hope you can join us for our upcoming Learning Center Series…
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This attractive, modern design works on all devices and…
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The city selector within your property search page allows…
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The property types within your property search form can be…
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Keep reading below to learn more about these updates that were…
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With the Responsive versions of Optima Express, OmniPress and…
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Your Property Search forms were already smart. Now they're even…
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It's now easier and faster than ever to get your OmniPress…
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Are you curious about how your real estate business can benefit…
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Clients using Optima IDX for custom websites can now provide…
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We're happy to announce that a beta version of our upcoming Optima…
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In our most recent live Learning Center Series webinar, Mark…
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OmniPress IDX ready websites have provided IDX listings and lead…
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Why nurture leads? Marketing to acquired leads is smart! Forrester…
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We're pleased to announce the launch of iHomefinder's Learning…
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Available Now! We're pleased to announce a powerful new option…
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean…
0 0 Admin https://www.ihomefinder.com/wp-content/uploads/2022/02/ihf-logo-transparent-200x76-1.png Admin2014-08-24 18:56:262019-07-17 10:19:31A nice entry
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This is the third and final post in this series of posts covering…
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This is the second of three posts discussing how your iHomefinder…
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All iHomefinder accounts provide an indexable IDX solution, allowing…
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iHomefinder is excited to announce the arrival of Responsive…
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This week's launch of Responsive Optima Express is complete,…
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We're happy to announce that the beta version of Optima Express…
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Are you thinking outside the box for your next real estate site…
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We're including sold listings in more and more regions - and…
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Optima Mobile is a mobile MLS/IDX website that lets prospects…
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We're pleased to announce an option for Down Payment Assistance…
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You may have noticed your iHomefinder account is now sending…
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Since you're on the move, we wanted to make it easier for you…
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We're very excited to announce the release of our newly redesigned…
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Our Optima IDX accounts provide the most comprehensive set of…
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We have had an incredible response to our Optima OmniPress websites…
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Get more out of Map Search! Optima IDX & Optima Express clients…
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We at iHomefinder are so happy to introduce our latest product,…
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Say hello to Optima OmniPress from iHomefinder and say goodbye…
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2 Comments
Optima Express, the WordPress IDX plugin from iHomefinder, now…
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Two new features added to the latest version of iHomefinder's…
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Whether your WordPress theme is real estate-specific or not,…
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The latest version of iHomefinder's Optima Express is out today,…
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iHomefinder is happy to announce our latest product offering…
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If you are looking for ways to convert more of your site visitors…
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4 Comments
We're excited to announce that iHomefinder's IDX for Facebook…
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It's a great day for brokers! Optima Express Brokerage, iHomefinder's…
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Great news for Optima and Optima Express clients - the Property…
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We at iHomefinder know that agents and brokers need to be where…
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Now get even more leads and display more listings with Optima…
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Real estate agents are told to use social media to reach out…
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We're happy to announce the launch of our newest product - Optima…
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Optima IDX, Optima Express, and iSite clients, enhance your Facebook…
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New this week! Prospects heading out to tour open homes this…
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The latest version of the Optima Express IDX plugin for WordPress…
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Earlier this week we launched some great improvements to our…
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We're delighted to announce the launch of our new company…
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Our Facebook App is included in our Optima IDX and iSite accounts.…
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MLSListings members, if you missed the December 2011 MLSListings…
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Nick Lovegrove, owner of limeyboy.com, recently implemented our…
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Happy December! We're excited to announce new enhancements…
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Now available in Optima Express Pro, add listings to any WordPress…
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Did you know Optima Express Pro is the only IDX plugin for WordPress…
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iHomefinder's Optima Express WordPress plugin was updated today…
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We added a new "white text" template option for web developers…
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We're thrilled to present Optima Express, our new WordPress IDX…
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Today, The WAV Group published an article about technology companies,…
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Our last post on widgets showed you how to create an Altos Research…
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Already have iHomefinder IDX on your website or your client's…
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Optima IDX, a new search engine-optimized version of our marketing-leading…
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We're looking forward to working closely with MLSListings to…
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As a Realtor, it's important to position yourself as an expert…
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WordPress will display a video using the embed code you copy…
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The Power and Brokerage versions of our Optima IDX and iSite…
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We're happy to announce the launch of our latest feature: WordPress…
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As we prepared for an upcoming feature launch, we found ourselves talking…
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PreviousNext
Here are five proven strategies to help you engage FSBO sellers and turn them into loyal clients.
1. Start with Their Next Move
When a homeowner is selling, they’re often buying, too. Instead of diving straight into why they should list with you, ask about their next purchase.
“I’m reaching out to see if you’re also looking to buy a home. I’d love to learn more about what you’re looking for and see how I can assist you in your next transaction.”
By focusing on their future, you’re not just an agent—you’re a partner in their journey. This approach builds trust and opens doors for collaboration.
2. Offer Expert Marketing Advice
FSBO sellers may believe they can handle the sale themselves, but most lack access to professional marketing tools. Here’s where you shine.
Offer to help optimize their listings with:
- High-quality descriptions that sell the dream, not just the space.
- Advice on staging techniques that make homes irresistible.
- Insights on creating eye-catching flyers and online ads.
A little professional polish can make a huge difference—and position you as the expert they need.
3. Host an Open House for Them
Yes, you read that right. Offer to host an open house for their property. It’s a win-win.
- Their home gets more exposure.
- You meet potential buyers who might need representation.
- You network with homeowners in the neighborhood—future clients waiting to happen.
- Open house attendees can be added to your automated campaigns in iHomefinder Max, providing them with regular updates on the market while keeping you top of mind when their ready to make a move.
Don’t stop there. Contact 100 nearby homeowners to boost attendance. After all, 13% of buyers purchase in the same neighborhood. If a sale happens, everyone wins.
4. Elevate Their Listing with Professional Photos
Smartphone photos are the FSBO seller’s Achilles’ heel. Offer professional photography or virtual tours to make their property pop.
High-quality visuals aren’t just pretty—they attract more buyers and give the listing a competitive edge. Show them what’s possible, and they’ll see the value you bring.
5. Stay Top of Mind with Consistent Follow-Ups
The first conversation isn’t the last. Keep the communication flowing with timely, valuable updates.
Use tools like the automated text & email campaigns provided in iHomefinder Max to educate them with helpful information, such as:
- Market updates on recently sold properties.
- New competitive listings in their neighborhood.
- Pricing trends that could influence their sale.
When they’re ready for professional help, you’ll be the first name they remember.
The Bottom Line
Engaging FSBO sellers isn’t about convincing them to give up. It’s about offering value, building trust, and becoming the go-to expert they turn to when they’re ready for professional help.
Lead with service, follow up with expertise, and watch as opportunities unfold.
Resources
See What iHomefinder Max Can Do
Discover how Max will transform your real estate business – sign up for a demo today.
Support
Our Support Center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account.
Contact Us
Send us your questions, we’re here to help!
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Success in real estate hinges on effective decision-making and…
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Coaching Tip Of The Week – Be Your Real Estate Marketplace Expert
October 30, 2024/
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In today’s real estate landscape, leveraging an online presence…
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Coaching Tip Of The Week – Flow Vs. Time Blocking for Real Estate Agents
October 18, 2024/
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As a real estate agent, your time is one of your most valuable…
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Meet The New Max for Real Estate App
October 8, 2024/
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We’re excited to launch a major update to our mobile app: meet…
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Coaching Tip Of The Week – The Importance of Accountability in Achieving Real Estate Success
October 7, 2024/
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In the competitive world of real estate, your success relies…
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Coaching Tip Of The Week – The Power of Referrals for Real Estate Agents
September 24, 2024/
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Referrals are one of the most powerful tools in your real estate…
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New Feature Announcement for Max Version 10 Accounts: Enhanced Branding
September 20, 2024/
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Enhance Your Real Estate Website With Our Enhanced Branding At…
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Coaching Tip Of The Week – Building Your Contact Database
September 17, 2024/
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Real Estate Networking: Building Your Contact Database Consistent…
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Coaching Tip Of The Week – Remember Your Dollar Productive Activities
September 10, 2024/
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What Are You Paid To Do? Real estate agents only get paid to…
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New Feature Announcement: Photo Scroll in Version 10
August 30, 2024/
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At iHomefinder, we're always enhancing our products with the…
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Announcing The iHomefinder Real Estate App for Wix
April 18, 2024/
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Wix is a popular choice for building business websites thanks…
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The Power of Instant Follow-Up for Real Estate Agents: How iHomefinder’s Max Can Help You Convert More Leads into Clients
November 13, 2023/
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As a real estate agent, your business depends on converting leads…
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10 Tips To Make Your Fall & Winter More Productive
October 20, 2023/
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The fall and winter months are a time where productivity can…
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How To Use ChatGPT For Real Estate Community Page Content
August 25, 2023/
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In the bustling world of real estate, it's no longer enough to…
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Custom Neighborhood Pages Made Easy
April 28, 2023/
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As real estate agents and brokers, it is important to stay ahead…
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Social Media Post Ideas For Agents And Brokers
April 14, 2023/
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Are you ready to make a splash on social media and start landing…
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How Real Estate Agents & Brokerages Can Outsmart Zillow
March 20, 2023/
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In the age of the internet, there is no shortage of competition…
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Building A Social Media Following With Your IDX Website
January 28, 2022/
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The benefits of your IDX website should be exploited through…
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Maximizing Your Potential – Real Estate Coaching Webinar
December 22, 2021/
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Named as one of the top 25 real estate coaches in the country…
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IDX Product Store For MRED Members
December 8, 2021/
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iHomefinder is the exclusive technology provider for IDX…
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Guide To iHomefinder IDX Widgets
October 5, 2021/
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The IDX website pages provided with iHomefinder accounts include…
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New Feature! Lead Rating For Your Real Estate Leads
September 9, 2021/
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We're excited to announce a new feature in Agent CRM plans that…
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10 Reasons To Love Agent CRM
August 24, 2021/
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If you're an agent, there are many reasons to have your own real…
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Master Your Time Management With Calendar Integration
July 30, 2021/
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Since effective time management is the secret to boosting your…
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Free IDX Website Designs And CRM
July 15, 2021/
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Does your real estate website need refreshing? Have you thought…
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Are You Ready For Real Estate Investing?
June 11, 2021/
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Real estate investing lists among the oldest and most rewarding…
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Working More Productively With Advanced Lead Management
June 4, 2021/
0 Comments
All iHomefinder accounts provide a lead management system where…
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Setting Default Premium Search Criteria
May 28, 2021/
0 Comments
Premium Search provides a map search experience that's fun, friendly…
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Start Earning Cash For Referrals
May 21, 2021/
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Did you know you can earn cash by referring clients to us, no…
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iHomefinder Benefits For CLAW MLS Members
May 19, 2021/
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As a member of The MLS/CLAW (Combined L.A./Westside MLS), you…
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Creating And Sending Custom Emails
April 23, 2021/
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With account plans that include our Agent CRM, you can send individual…
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Email Feature Guide
April 7, 2021/
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In this article, we'll take a look at the various options available…
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IDX Website Options For CRMLS
March 29, 2021/
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With listings from Southern, Central, and Northern California,…
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Ten Reasons To Love iHomefinder Version 10
March 18, 2021/
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We're excited to announce iHomefinder Version 10 is available…
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Making The Most Of Open House Leads
January 22, 2021/
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In-person open house events may not be happening much right now,…
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Turn Every Contact Into A New Lead
January 13, 2021/
0 Comments
When you meet a person or receive their contact information from…
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Building Your Real Estate SEO Strategy
December 29, 2020/
0 Comments
What goes into an effective SEO strategy for your real estate…
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Real Estate SEO Features Overview
December 18, 2020/
0 Comments
Every agent and broker would like their real estate SEO to put…
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IDX For Squarespace Real Estate Websites
December 11, 2020/
0 Comments
With a Squarespace website, it's easy to build and manage your…
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IDX For Wix Real Estate Websites
December 10, 2020/
2 Comments
Wix is a popular website platform that allows you to quickly…
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Agent Marketing On Your Brokerage Website
December 4, 2020/
0 Comments
Brokers with agent teams love our Broker plans for their brokerage…
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Home Warranty Benefits For Buyers And Sellers
November 18, 2020/
0 Comments
Home service contracts, also referred to as home warranties in…
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Targeting Your Audience With Property Search
November 13, 2020/
0 Comments
Because agents often have niche markets they focus on, our accounts…
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Real Estate Video Marketing Made Easy
November 3, 2020/
0 Comments
You may have heard you should be using videos in your online…
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Optimize Your Website Traffic With Lead Source Tracking
October 22, 2020/
0 Comments
Most successful businesses rely on website traffic from a variety…
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Front Porch Ideas
October 7, 2020/
0 Comments
Not everyone is lucky enough to have a front porch or side porch…
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Real Estate Lead Forwarding Made Easy
October 2, 2020/
0 Comments
With an iHomefinder account powering your real estate website,…
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Agent CRM To Do List Basics
September 25, 2020/
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In our recent article on increasing your business productivity,…
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Boosting Your Real Estate Business Productivity
September 18, 2020/
0 Comments
Do you feel like you're losing ground in the battle against the…
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Resolving “System Issues” Error Messages On WordPress Websites
September 17, 2020/
0 Comments
If you're using Optima Express, our IDX plugin for WordPress,…
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How Preapproval Gives You Home Buying Power
September 11, 2020/
0 Comments
The rate for a 30-year fixed-rate mortgage dropped to a new all-time…
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Real Estate Marketing And Your Featured Listings
September 4, 2020/
0 Comments
Promoting your own listings on your site is certainly one of…
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Optimizing Your Real Estate Leads For Fall And Beyond
September 3, 2020/
0 Comments
Just like gutters and downspouts, your lead database needs maintenance…
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Real Estate SEO Questions And Answers
August 26, 2020/
0 Comments
Your organic website traffic is one of the most important channels…
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The Property Organizer And Your Real Estate Leads
August 21, 2020/
0 Comments
There's a very important feature in every iHomefinder account…
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Tips For Buying A House Sight Unseen
August 17, 2020/
0 Comments
Buying a house sight unseen seems like a radical idea with real…
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CSS And Your Real Estate Website Design
August 12, 2020/
0 Comments
After you have settled on a design for a real estate website,…
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Is Now The Best Time To Buy A House?
August 6, 2020/
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Mortgage rates just dropped in the week ending August 6th to…
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Featured Listings Basics
July 31, 2020/
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All iHomefinder accounts include an option to display Featured…
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Announcing IDX Service For St Lawrence County Board Of Realtors
July 29, 2020/
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We're pleased to announce iHomefinder IDX products are now available…
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Home Buying Recovery Continues
July 24, 2020/
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After shutdowns earlier this year, existing home sales have…
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New! Calendar Sync And Email Marketing Features
July 22, 2020/
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We're excited to announce some brand new features are available…
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Using WordPress IDX Map Search Shortcode
July 21, 2020/
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Consumers love using a map search when looking for properties…
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Growing Your Real Estate Email Marketing
July 15, 2020/
0 Comments
Marketing Automation is included with our Agent CRM plans to…
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Ten Fun Yard Projects
July 10, 2020/
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If you’re like most people, you’re spending more time at…
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iHomefinder Lead Capture Basics
July 7, 2020/
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All iHomefinder account plans include our complete collection…
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More Positive Trends In The Real Estate Market
June 26, 2020/
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Different signs from May and June continue to support the claim…
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Guide To iHomefinder Account Features
June 19, 2020/
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Our recent webinar about iHomefinder account features explains…
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Promoting Virtual Tours On Your Real Estate Website
June 5, 2020/
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Now is the time to optimize your real estate website for online…
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Working From Home Productively
May 29, 2020/
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Working from home productively can be challenging when everyone…
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New Enhancements For Virtual Tours And Virtual Opens
May 22, 2020/
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We’re enhancing our products in response to the new challenges…
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Your New App Features Are Waiting
April 29, 2020/
0 Comments
Agents love using our Optima Leads mobile app to manage their…
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Staging Tips For A Virtual Open House
April 22, 2020/
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With virtual tours now recommended by the National Association…
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Using Facebook Live For Your Real Estate Open House
April 17, 2020/
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The idea of using Facebook Live for a real estate open house…
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Real Estate Agent Tips From A Veteran Coach
April 15, 2020/
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Our April 14th webinar featured guest speaker and award-winning…
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Capture Leads With A Virtual Tour
April 10, 2020/
1 Comment
With social distancing constraints, virtual tours and video tours…
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Smarter Real Estate Email Marketing
April 3, 2020/
0 Comments
Buyers who have been on the sidelines waiting to make a move…
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Coronavirus Resources For Agents And Brokers
April 1, 2020/
0 Comments
Like every area of business, real estate is feeling the impact…
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Virtual Tour Real Estate Tips
March 27, 2020/
0 Comments
Since most property showings and open houses have come to a halt…
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Real Estate Video Production Tips For Agents
March 23, 2020/
0 Comments
With more and more people presently practicing social distancing,…
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Spring Yard Clean Up List
March 18, 2020/
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When weather cooperates, this time of year is always good for…
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Integrations For Real Estate Lead Management
March 11, 2020/
0 Comments
Lots of agents wrestle with establishing a consistent workflow…
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Top Tips For iHomefinder Agent Accounts
February 21, 2020/
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Get the most value from your iHomefinder agent account! Our February…
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Housing Prices And The Next Recession
February 14, 2020/
0 Comments
Does our last recession tell the story for what will happen to…
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Why CRM Tasks Are So Important To Your Business
January 31, 2020/
0 Comments
Keeping track of appointments, call backs, emails, and other…
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Close More Business With An Agent CRM
January 17, 2020/
0 Comments
Our latest agent solution with a real estate CRM launched in…
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WordPress Themes For Real Estate Websites
January 10, 2020/
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One of the most important steps in launching a WordPress website…
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Your Smart Home Primer
January 8, 2020/
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Have you heard the term "Internet of Things" and wondered what…
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Optimizing Lead Capture On Your Real Estate Website
January 3, 2020/
0 Comments
Clients frequently ask us what percentage of new visitors they…
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Why You Need A Real Estate Agent Website
December 27, 2019/
0 Comments
Do you really need your own real estate agent website if you’re…
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Home Purchase Sentiment Jumps
December 20, 2019/
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Fannie Mae’s 2019 Home Purchase Sentiment Index (HPSI) increased…
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Property Search Optimized In Canada
December 18, 2019/
1 Comment
Postal code is a popular property search option but it can be…
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Refer A Web Developer And Get A Reward
December 6, 2019/
0 Comments
By partnering with iHomefinder through our Partner Program, web…
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A Single Solution For Agent Success
December 4, 2019/
2 Comments
On December 2, we announced an exciting new service for agents…
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WordPress Shortcodes For Real Estate Websites
November 27, 2019/
0 Comments
In our article Real Estate Website Design With WordPress, we…
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Pocket Listing Ruling Opens Up Inventory
November 15, 2019/
0 Comments
Pocket listings are off-market listings which may never reach…
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Real Estate Business App Benefits
November 8, 2019/
0 Comments
It's time to put the power of a business app for real estate…
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Real Estate CRM Basics
October 30, 2019/
1 Comment
What Is A CRM? CRM stands for customer relationship management…
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Real Estate Appraisal Guide
October 23, 2019/
0 Comments
Appraisals are an important part of real estate transactions,…
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How To Close More Business With MarketBoost
October 16, 2019/
0 Comments
If you're like most agents, you don't have a lot of time to research…
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Millennial Real Estate Facts And Tips
October 11, 2019/
0 Comments
Millennials now number about 83M or over a quarter of the nation’s…
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Why Your Real Estate Newsletter Isn’t Enough
September 26, 2019/
1 Comment
If you're relying on your real estate newsletter and maybe some…
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New Control Panel Preview
September 19, 2019/
0 Comments
The Control Panel provided with iHomefinder IDX accounts is the…
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Building Effective Real Estate Community Pages
September 13, 2019/
0 Comments
Most real estate professionals are familiar with the concept…
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Introduction to iHomefinder Marketing Automation
September 6, 2019/
0 Comments
Immediate follow-up with every new lead is critical for your…
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IDX Integration for Websites
August 30, 2019/
0 Comments
This article provides everything you need to know about iHomefinder…
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Nurturing Leads With Your IDX Website
August 28, 2019/
0 Comments
So you’ve launched your IDX website with all kinds of property…
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WordPress IDX Basics
August 22, 2019/
0 Comments
If you're new to iHomefinder IDX and/or WordPress, this webinar…
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Planning Your Real Estate Website Success
August 14, 2019/
0 Comments
Most agents and brokers count on their real estate website to…
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Real Estate Follow-Up and Business Growth
August 6, 2019/
2 Comments
Timing is key in business, especially in real estate. Home buyers…
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Optima Leads – App for Agents
March 26, 2019/
0 Comments
Your mobile assistant is here! Optima Leads, our app for iOS…
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December 2018 US Real Estate Market Update
February 1, 2019/
0 Comments
Note: December 2018 data below are the most recent released by…
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November 2018 US Real Estate Market Update
December 28, 2018/
0 Comments
Note: November 2018 data below are the most recent released by…
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Get More SEO Juice with iHomefinder IDX and WordPress
December 27, 2018/
0 Comments
There used to be a time when having lots of generic pages of…
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October 2018 US Real Estate Market Update
November 30, 2018/
0 Comments
Note: October 2018 data below are the most recent released by…
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Grow Your Revenue With Smarter Followup
November 15, 2018/
0 Comments
Timing is everything in real estate. Consumers expect prompt,…
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September 2018 US Real Estate Market Update
November 2, 2018/
0 Comments
Note: September 2018 data below are the most recent released…
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Boost Your Real Estate Marketing on Social Media
October 24, 2018/
0 Comments
You may already know MarketBoost automates website and email…
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Announcing Zapier Integrations
September 27, 2018/
0 Comments
We're very excited to announce new Zapier integrations! You can…
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5 Ways to Become a More Efficient Real Estate Agent
July 19, 2018/
3 Comments
The real estate industry is very complex and always evolving.…
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Provide a Compelling Search Experience with Premium Search
July 10, 2018/
0 Comments
Premium Search provides an property search experience that…
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Lead Generation Ideas for Real Estate Agents and Brokers
June 22, 2018/
6 Comments
Updated June 2018 Technology-driven solutions are the…
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3 Winning Strategies for Real Estate Agents on Facebook for 2018!
June 15, 2018/
0 Comments
Updated for 2018 Social media can help your agent team generate…
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What is CRM and Why Should You Use ONE as a Real Estate Agent
June 11, 2018/
0 Comments
Customer relationship management (CRM) offers busy agents the…
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See What Sets the iHomefinder ONE’s CRM Apart from the Rest
June 1, 2018/
0 Comments
There is a lot of variation within the real estate industry,…
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Using ONE to Automate Lead Nurturing
May 25, 2018/
0 Comments
As a real estate agent, you may have noticed that there never…
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7 Ways a CRM Can Increase Your Sales
May 18, 2018/
1 Comment
There are many ways that customer relationship management (CRM)…
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Manage Your Agent Team with ONE
March 13, 2018/
0 Comments
A growing team is a clear sign of success. It means there are…
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Launching Your iHomefinder ONE Account
January 30, 2018/
0 Comments
Introduction to ONE iHomefinder ONE provides agent teams and…
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How iHomefinder’s ONE CRM Can Take Your Agent Team to the Next Level
January 16, 2018/
0 Comments
iHomefinder is now delivering CRM, IDX, and lead generation in…
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Real Estate CRM Primer
August 31, 2017/
0 Comments
This fall we'll offer a new real estate CRM product with…
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Property Search Features in Optima
August 10, 2017/
1 Comment
Optima adds a wide range of property search options to your website…
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Add IDX Search and Lead Capture to Your Website
August 4, 2017/
0 Comments
Optima transforms your website into a marketing machine with…
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14 Real Estate Promotion Ideas You Might Not Be Using
July 24, 2017/
1 Comment
You’ve likely been to the conventions, listened to webinars…
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Virtual Reality for Real Estate – What Can It Do for You?
July 20, 2017/
1 Comment
What if you could introduce potential home buyers who live…
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How to Close More Real Estate Deals with Facebook Messenger
July 3, 2017/
0 Comments
You may have a powerful tool for closing more real estate…
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How Online Reviews Can Either Make Or Break Your Business
June 7, 2017/
1 Comment
Online reviews help us decide where/what to eat, what to watch,…
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Zapier Beta Available
May 31, 2017/
0 Comments
iHomefinder is currently in Beta on Zapier! What…
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Reviews and What They Mean to Your Brokerage
March 29, 2017/
0 Comments
Word of mouth is a critical component of your brokerage’s…
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Real Estate Video Marketing – What You Need to Be Doing Right Now
March 24, 2017/
0 Comments
Personalization is a key element of communication between real…
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IDX Solutions For Any Website Platform
March 10, 2017/
0 Comments
As an agent or brokerage team, you need an effective online presence…
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Retention Strategies for Brokers
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January 3, 2017/
0 Comments
James Kastner and his team of 4 other agents make up District…
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How to make your listings stand out with Facebook 360
December 2, 2016/
1 Comment
We don’t have to sell you on the importance of adding strong…
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The New, Tech-Savvy Real Estate Agent
November 23, 2016/
0 Comments
Real estate agents are no longer the single, solitary gatekeepers…
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Introducing Brian Barry of All East Bay Properties
October 31, 2016/
1 Comment
In 2005, Brian Barry, began working with Jason Crouch at…
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Tips To Convert More Leads
October 26, 2016/
0 Comments
Are you looking for ways to boost lead capture on your site?…
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Nurture Your Leads with MarketBoost
October 12, 2016/
0 Comments
With MarketBoost enabled in your iHomefinder account, you…
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How to Make Your Lead Generation More Effective
September 15, 2016/
0 Comments
Lead generation is the life blood of your real estate business.…
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12 Real Estate Blogs Worth a Closer Look
August 1, 2016/
1 Comment
There is so much happening in the real estate market…
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Broker Enterprise License Announcement
June 16, 2016/
0 Comments
Helping Brokers Scale Their Business Are you looking for…
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“Sell My Home” Widget
June 1, 2016/
0 Comments
Generate more seller leads on your site by adding this simple…
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Photo First Layout
June 1, 2016/
2 Comments
This beautiful new page design is now available for property…
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Text Notifications
May 16, 2016/
0 Comments
Email + Text You can now receive text messages when leads…
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Best Real Estate Plugin for WordPress
May 12, 2016/
0 Comments
MarketBoost…
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Blueprint for Creating Real Estate Content
May 4, 2016/
1 Comment
If you want to achieve online success with your real estate website,…
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Retention Strategies for Real Estate Brokers in 2016
April 11, 2016/
0 Comments
The longer a sales agents remain with…
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Introducing MarketBoost
February 9, 2016/
1 Comment
How do you manage lead nurturing activities with all the direct…
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Featured Client- Morris Raney Real Estate
January 5, 2016/
1 Comment
Introducing Becky Morris and Morris Raney Real Estate Becky…
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SEO Tactics You Can Put To Use Immediately
November 23, 2015/
1 Comment
Share this Image On Your SitePlease include attribution…
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Featured Client- Marin County Real Estate
November 13, 2015/
2 Comments
Find the IDX solution that will work best for your…
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Twitter For Real Estate Agents
November 10, 2015/
0 Comments
Twitter for Real Estate agents Twitter is an important platform…
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Six ways to brand yourself as a Real Estate Agent
October 29, 2015/
0 Comments
To be successful, there are many things you can do in your real…
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Learning Center Series: Lead Generation
October 9, 2015/
0 Comments
Lead Generation and event tracking have never been so easy. The…
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Learning Center Series – Introducing iHomefinder Lead Generator
September 30, 2015/
0 Comments
We hope you can join us for our upcoming Learning Center Series…
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Why Real Estate Success Depends on Your Mobile-Friendly Website
September 28, 2015/
0 Comments
Have you opened a website on your cell phone and the only way…
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6 Items Every Real Estate Website Should Have
August 31, 2015/
0 Comments
Creating a real estate website that offers a good customer experience…
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Announcing IDX Event Tracking
August 25, 2015/
0 Comments
With access to the right data, you can maximize your ad…
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Announcing Consumer Polygon Search
August 25, 2015/
0 Comments
What if your site visitors could draw a map to see available…
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New! Email Alert Popups
August 3, 2015/
0 Comments
Encourage more lead registrations with Email Alert Popups!…
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The IDX Opportunity | Real Estate IDX Websites
July 29, 2015/
0 Comments
Free eBook The real estate market is undergoing significant…
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Top Socially Shared Real Estate Blogs – June 2015
July 20, 2015/
1 Comment
One of the best ways to drive traffic to your site is by…
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How to Generate Real Estate Leads
July 17, 2015/
0 Comments
Consumers now have many options for exploring real…
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Categorized Featured and Supplemental Listings
June 30, 2015/
0 Comments
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New Meta Tag Features
June 30, 2015/
0 Comments
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Advanced Polygon Saved Search Pages
June 30, 2015/
0 Comments
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The Benefits of IDX for Today’s Home Buying Market
June 23, 2015/
0 Comments
Today’s home buying process is a lot different than it was…
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The Top 10 Socially Shared Real Estate Blog Posts (for May 2015)
June 17, 2015/
1 Comment
Social media has become an indispensable tool for modern real…
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Creating a Social Media Strategy That Drives Leads
May 20, 2015/
0 Comments
We hope you can join us for our upcoming Learning Center Series…
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Get More Leads From SEO
April 23, 2015/
0 Comments
We hope you can join us for our upcoming Learning Center Series…
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Get On The Grid
April 16, 2015/
0 Comments
This attractive, modern design works on all devices and…
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Property Search City Selector
March 30, 2015/
0 Comments
The city selector within your property search page allows…
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Property Type Search Options
March 27, 2015/
1 Comment
The property types within your property search form can be…
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Feature Updates – February 2015
February 24, 2015/
0 Comments
Keep reading below to learn more about these updates that were…
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Styling the Gallery Slider
January 30, 2015/
0 Comments
With the Responsive versions of Optima Express, OmniPress and…
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Location Customization
January 30, 2015/
0 Comments
Your Property Search forms were already smart. Now they're even…
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Announcing OmniPress Prime
December 22, 2014/
0 Comments
It's now easier and faster than ever to get your OmniPress…
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An Introduction to PPC
December 19, 2014/
3 Comments
Are you curious about how your real estate business can benefit…
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Announcing Optima IDX With Responsive Design
November 24, 2014/
0 Comments
Clients using Optima IDX for custom websites can now provide…
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Product Tips and Tricks
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October 28, 2014/
0 Comments
We're happy to announce that a beta version of our upcoming Optima…
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Website Design Best Practices
October 23, 2014/
2 Comments
In our most recent live Learning Center Series webinar, Mark…
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NEW – Fresh Theme for OmniPress Websites
October 1, 2014/
0 Comments
OmniPress IDX ready websites have provided IDX listings and lead…
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Using Your IDX To Close Business
September 30, 2014/
0 Comments
Why nurture leads? Marketing to acquired leads is smart! Forrester…
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Introducing iHomefinder’s Learning Center Series
September 12, 2014/
0 Comments
We're pleased to announce the launch of iHomefinder's Learning…
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Announcing Polygon Saved Search Pages
August 26, 2014/
0 Comments
Available Now! We're pleased to announce a powerful new option…
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A nice entry
August 24, 2014/
0 Comments
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean…
0 0 Admin https://www.ihomefinder.com/wp-content/uploads/2022/02/ihf-logo-transparent-200x76-1.png Admin2014-08-24 18:56:262019-07-17 10:19:31A nice entry
Indexable IDX for SEO Part 3 – Add More Listings
June 25, 2014/
1 Comment
This is the third and final post in this series of posts covering…
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Indexable IDX for SEO Part 2 – Site Content
June 20, 2014/
0 Comments
This is the second of three posts discussing how your iHomefinder…
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Indexable IDX for SEO Part 1 – The Basics
June 18, 2014/
2 Comments
All iHomefinder accounts provide an indexable IDX solution, allowing…
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Responsive OmniPress – Real Estate IDX Websites
June 18, 2014/
0 Comments
iHomefinder is excited to announce the arrival of Responsive…
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Responsive IDX for WordPress – Search Widgets & Shortcodes
April 17, 2014/
0 Comments
This week's launch of Responsive Optima Express is complete,…
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Now in Beta – Responsive IDX for WordPress
March 13, 2014/
0 Comments
We're happy to announce that the beta version of Optima Express…
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Announcing CloudIDX™ – Direct Access to MLS® System Data
January 6, 2014/
0 Comments
Are you thinking outside the box for your next real estate site…
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More Sold Listings
November 22, 2013/
0 Comments
We're including sold listings in more and more regions - and…
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Free iHomefinder Mobile IDX
October 31, 2013/
0 Comments
Optima Mobile is a mobile MLS/IDX website that lets prospects…
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New! Down Payment Assistance
October 7, 2013/
0 Comments
We're pleased to announce an option for Down Payment Assistance…
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New! Site Activity Reports
October 3, 2013/
0 Comments
You may have noticed your iHomefinder account is now sending…
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New! Mobile Control Panel
September 18, 2013/
0 Comments
Since you're on the move, we wanted to make it easier for you…
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New Account Control Panel
September 5, 2013/
0 Comments
We're very excited to announce the release of our newly redesigned…
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Display IDX Listings Under Your Own Domain Name
July 15, 2013/
0 Comments
Our Optima IDX accounts provide the most comprehensive set of…
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Broker Plans Now Available in iHomefinder Optima OmniPress Websites
July 12, 2013/
1 Comment
We have had an incredible response to our Optima OmniPress websites…
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Map Search Widget Location & Zoom Level
May 14, 2013/
0 Comments
Get more out of Map Search! Optima IDX & Optima Express clients…
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Introducing Optima OmniPress: Complete WordPress IDX Websites
April 10, 2013/
0 Comments
We at iHomefinder are so happy to introduce our latest product,…
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Optima OmniPress: WordPress Websites with IDX
March 20, 2013/
0 Comments
Say hello to Optima OmniPress from iHomefinder and say goodbye…
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Optima Express SEO Tools
March 4, 2013/
2 Comments
Optima Express, the WordPress IDX plugin from iHomefinder, now…
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Optima Express Features – Email Branding & Navigation Menu
February 28, 2013/
0 Comments
Two new features added to the latest version of iHomefinder's…
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Agent Bio & Social Media Widgets for Optima Express
February 28, 2013/
0 Comments
Whether your WordPress theme is real estate-specific or not,…
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New Widgets & Features in Optima Express
February 28, 2013/
0 Comments
The latest version of iHomefinder's Optima Express is out today,…
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Introducing Optima Mobile – Mobile Websites with IDX
January 18, 2013/
0 Comments
iHomefinder is happy to announce our latest product offering…
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Customizable User Registration
November 20, 2012If you are looking for ways to convert more of your site visitors…
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Optima Social Price drop! Facebook IDX for $9.95/month
September 27, 2012/
4 Comments
We're excited to announce that iHomefinder's IDX for Facebook…
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iHomefinder Optima Express Brokerage: WordPress IDX for Brokers
August 27, 2012/
0 Comments
It's a great day for brokers! Optima Express Brokerage, iHomefinder's…
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New Today: The Property Gallery Slider
August 23, 2012/
0 Comments
Great news for Optima and Optima Express clients - the Property…
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Customize Your Property Search & Listings on Facebook
July 25, 2012/
0 Comments
We at iHomefinder know that agents and brokers need to be where…
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New Optima Express Pages – More WordPress Leads & Listings
July 24, 2012/
0 Comments
Now get even more leads and display more listings with Optima…
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iHomefinder Helps Agents Get Leads from Facebook
July 20, 2012/
0 Comments
Real estate agents are told to use social media to reach out…
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iHomefinder Launches Optima Social – IDX for Facebook!
July 19, 2012/
0 Comments
We're happy to announce the launch of our newest product - Optima…
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Property Search & Featured Listings for Facebook Timelines!
June 5, 2012Optima IDX, Optima Express, and iSite clients, enhance your Facebook…
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Searching For Open Homes Is Easier with Optima IDX
April 13, 2012/
0 Comments
New this week! Prospects heading out to tour open homes this…
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A New Look for Optima Express Search
March 29, 2012/
0 Comments
The latest version of the Optima Express IDX plugin for WordPress…
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Optima IDX: Easier Search with Free Text & Auto-suggest
March 2, 2012/
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Earlier this week we launched some great improvements to our…
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New iHomefinder Website
February 29, 2012/
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We're delighted to announce the launch of our new company…
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iHomefinder Facebook App Default
February 17, 2012/
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Our Facebook App is included in our Optima IDX and iSite accounts.…
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iHomefinder Facebook App is here!
January 12, 2012/
2 Comments
We're very excited to announce our new Facebook App which lets…
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Optima Express – More Options More Power
January 12, 2012/
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There's no slowing down the enhancements we keep adding to Optima…
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MLSListings IDX for WordPress webinar replay
January 11, 2012/
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MLSListings members, if you missed the December 2011 MLSListings…
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Leaf Realtors showcases Optima Express WordPress plugin
December 13, 2011/
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Nick Lovegrove, owner of limeyboy.com, recently implemented our…
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What’s New From iHomefinder This December!
December 2, 2011/
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Happy December! We're excited to announce new enhancements…
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Add Listings to Pages and Posts in Optima Express
October 26, 2011/
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Now available in Optima Express Pro, add listings to any WordPress…
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Optima Express Pro – Best In Class
October 10, 2011/
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Did you know Optima Express Pro is the only IDX plugin for WordPress…
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Optima Express Feature Updates
September 30, 2011/
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iHomefinder's Optima Express WordPress plugin was updated today…
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New Templates Styles for Agent, Power, and Broker IDX Accounts
September 15, 2011/
2 Comments
We added a new "white text" template option for web developers…
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Optima Express IDX for WordPress: Great Design, SEO, and Lead Capture!
August 24, 2011/
2 Comments
We're thrilled to present Optima Express, our new WordPress IDX…
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The WAV Group Report: Building Member Value with IDX and Websites
August 17, 2011/
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Today, The WAV Group published an article about technology companies,…
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Bay East Association of REALTORS launches iSiteBuilder
August 10, 2011/
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We're excited to announce that Bay East Association of REALTORS…
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Widget Spotlight: Yelp
August 5, 2011/
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Yes, we're still wild about widgets for Real Estate Agents. We…
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Widget Spotlight: Twitter
August 2, 2011/
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We're back with another widget for you. This time it's Twitter! If…
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Widget Spotlight: Creating a Facebook Badge
July 29, 2011/
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Our last post on widgets showed you how to create an Altos Research…
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Wild About Widgets for Real Estate Agents
July 28, 2011/
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We’ve been thinking quite a bit about widgets recently. With…
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RE Technology Reviews iSearch Optima IDX
July 26, 2011/
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If you haven't seen RE Technology's product review of iSearch…
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Agents Start Your Blogs: Connect and Expand Your Reach
July 15, 2011/
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Often real estate agents and brokers ask us or our reseller…
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QR Codes Popping Up All Over
July 13, 2011/
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If you hadn't seen our post on how to use QR Codes, click here Today,…
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New! Widgets, Optima & More Mobile
July 7, 2011/
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iSearch Optima 950 has arrived just in time for summer. We here…
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Drive More Traffic with QR Codes from iHomefinder
May 26, 2011/
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Using QR codes is a quick and inexpensive way to drive more Mobile…
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MetroList Launches Website for Brokers: MetroListPRO Office Edition
May 5, 2011/
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Earlier this week, MetroList announced its MetroListPRO Office…
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Refresh Your IDX with iSearch Optima from iHomefinder
March 22, 2011/
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Already have iHomefinder IDX on your website or your client's…
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Optima IDX Gets Realtors Discovered Online
March 14, 2011/
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Optima IDX, a new search engine-optimized version of our marketing-leading…
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MLSListings Offers IDX Websites
January 7, 2011/
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We're looking forward to working closely with MLSListings to…
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Highlight Listings with Hot Sheet Slide Shows
November 11, 2010/
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As a Realtor, it's important to position yourself as an expert…
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Video Embedding with WordPress
November 11, 2010/
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WordPress will display a video using the embed code you copy…
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101 Things For Real Estate Agents To Blog About
October 27, 2010/
1 Comment
The Power and Brokerage versions of our Optima IDX and iSite…
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WordPress Blogs from iHomefinder
October 26, 2010/
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We're happy to announce the launch of our latest feature: WordPress…
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Welcome to the iHomefinder blog!
October 18, 2010/
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As we prepared for an upcoming feature launch, we found ourselves talking…
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