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Hoca · Apr 6, 2025

Picture this: you’re a busy real estate professional juggling multiple listings, chasing leads, and striving to keep clients happy. Tools like Boomtown can seem like a lifeline, offering a central solution for lead generation, CRM, and marketing to bring order to the chaos.
But as the real estate industry evolves, your priorities and business software requirements can shift. Maybe you’re looking for software that reflects your business values, or something more flexible to meet the unique demands you’re experiencing in a local market. For others, perhaps the frustrations with a platform’s responsiveness or level of customer support contributes to the need for change.

This guide dives into real estate software options that could become your best business solution. Plus, we’ll let you in on how and why iHomefinder could be the perfect fit.

Understanding Your Real Estate Business Needs

As a real estate professional, choosing the right CRM software is crucial for making your operations less of a hassle and achieving your business goals. Let’s walk through the process of figuring out what you need when it comes to your tech stack.

Identify Your Goals and Requirements

To select the ideal CRM software or marketing tools, start by clearly defining your business goals and requirements. Ask yourself the following questions:

What are my short-term and long-term business objectives in my real estate market?
What challenges am I currently facing, and how can a CRM software help address those frustrations?
Which features are essential for achieving my business goals with a broader team or group of agents and brokers?
Do I need a CRM software that integrates seamlessly with other tools and platforms I use?

By tackling this list of questions first, you can pinpoint your specific needs and choose a CRM software that aligns with your business objectives.

What is Boomtown?

Boomtown is an all-in-one CRM platform that provides real estate agents and brokers with an all in one solution for managing new leads, overseeing marketing campaigns, and fine tuning the sales process. The platform’s features include:

Lead generation and management: Boomtown captures and manages real estate leads, helping agents stay organized and focused on potential clients.
Marketing and email automation: Automate marketing efforts with targeted campaigns and personalization to ensure that you stay top-of-mind with prospects.
Vitals reporting: Monitor pipeline and generate detailed reports to make data-driven decisions.

While Boomtown offers a comprehensive set of features, some users might prefer a CRM with a more intuitive interface for easier navigation and use. In the sections below, we’ll explore your options.

Is Boomtown Right for Your Real Estate Business?

While Boomtown has its perks, it may not be the best fit for every real estate business, brokerage firm, or team. Here are a few things to consider:

Cost: Boomtown can be expensive, especially for small teams or individual agents. It’s important to evaluate whether the investment aligns with your budget. You can (and should) carefully track return on investment (ROI) when deciding if Boomtown is generating enough revenue for your business.
Complexity: With a wide array of features, Boomtown can be overwhelming for some users. If your team prefers a simpler solution, this might be a drawback. Despite this, the Boomtown website is relatively bare, making it tough to get a handle on the details.
Customization: While Boomtown’s platform can be customized, it may require additional support and training to tailor it to your specific needs.

Let’s take a look at a few Boomtown alternatives, starting with iHomefinder.

iHomefinder: A Sustainable Real Estate CRM Software Alternative

iHomefinder is a top-notch alternative to Boomtown, offering a range of features designed to support real estate professionals in managing their business effectively.

At the heart of iHomefinder Max is its MLS property search and lead capture features, made possible through IDX (Internet Data Exchange). iHomefinder has been in business over 20 years and maintains the broadest MLS support available in the industry. The property search behavior of leads is used by the CRM for advanced features such as Lead Rating, helping agents to qualify their leads more efficiently, and automated text and email campaigns that include personalized listing recommendations and market insights based on each lead’s property search activity.

Key iHomefinder Benefits

1. Real-time Visibility into Lead Interests
iHomefinder’s platform goes beyond collecting email addresses. It captures and tracks detailed insights into every lead’s property search behavior—what listings they’re viewing, how often they return to see updates, and what price ranges or property types spark their interest. By leveraging this real-time data, you can immediately see when a lead’s interest ramps up or shifts, helping you prioritize your follow-up and tailor your conversation.

2. Personalized, Relevant Communications
With iHomefinder, you can move away from one-size-fits-all drip campaigns. Instead, the platform empowers you to send timely and targeted messages based on specific actions leads take. For example, if a prospective buyer saves multiple two-bedroom condos in a particular neighborhood, you can automatically provide market updates, price change alerts, and new listings that match those exact parameters. Such personalization shows leads you’re paying attention—and you’re ready to provide real value.

3. Contextual Content to Incubate Leads
iHomefinder helps agents strike a balance between staying top-of-mind and avoiding spammy messaging. Because you know each lead’s behaviors and preferences, you can schedule relevant content—think neighborhood guides, local market insights, or upcoming open house schedules—that aligns with what leads are actually looking for. This nurturing approach builds trust over time, positioning you as the local market authority rather than just another sales pitch in their inbox.

4. Better Qualification and Prioritization
Generic marketing funnels don’t help you understand who’s just browsing and who’s ready to buy. iHomefinder’s analytics and tracking features offer clarity. You’ll see which leads have ramped up their search frequency or started favoriting multiple listings—indications they might be closer to transacting. This allows you to follow up with highly motivated leads first while still nurturing less-active prospects through relevant (but not intrusive) updates.

5. Daily Workflow On-The-Go with iHomefinder’s Mobile App
A standout feature of iHomefinder is its mobile app, which empowers you to monitor leads’ activity, stay on top of your pipeline, and manage crucial tasks—all from your phone. Whether you’re between showings or at a closing, you can use the app to:

Add new leads
Search and contact leads instantly
Learn when leads are active through real-time notifications
Quickly see new leads and their recent search activity
Manage tasks and sync them with your calendar
Review saved properties and market updates in real time
Access important CRM tools to keep your business running smoothly, no matter where you are

6. Seamless Integration for Streamlined Success
iHomefinder integrates smoothly with popular CRMs and marketing platforms, meaning you can keep all your lead information, behavioral data, and email outreach within a cohesive system. No more juggling spreadsheets or manual lead tracking. Instead, every activity is captured within one dashboard, making your workflow more efficient and your lead follow-up more impactful.

7. “Agent Essentials” Real Estate Coaching
In partnership with Bob Corcoran and Associates, you’ll experience a veteran coach’s proven training program, accessed directly in your account, to fuel your success. With a self-paced video series, resource file downloads, and monthly live coaching events, you’ll transform your approach to branding, lead generation, and deal-making, ensuring you stand out in a crowded market. Paired with the powerful suite of tools in iHomefinder Max, Agent Essentials gives you everything you need to elevate your real estate business and thrive in today’s competitive landscape.

8. Quality Seller Lead Generation
With the Max Pro add-on, 50 high-intent seller leads (no junk leads) with detailed information are added to your account each month.

9. Hard-to-Beat ROI
You only have to close one client to cover your annual cost for iHomefinder Max, and you’ll still be far ahead.

10. Website And Plugin Options
Add iHomefinder Max to any website, or get a professionally designed real estate website included.

Weekly tips are also included with iHomefinder’s Agent Essentials coaching program:

Additional Real Estate Platforms and Boomtown Alternatives

Realtyna

Another alternative is Realtyna, which offers solutions focused on flexibility and customization. Realtyna is known for its WordPress integration and premium web hosting, allowing businesses to tailor the software to their unique needs. Realtyna offers more customization options and competitive pricing, making it a noteworthy contender against a platform like Boomtown.

Key Features of Realtyna: